Navigating your account, privacy & notification settings.Finding friends, getting followers, and developing your username.This is your opportunity to get the competitive advantage you need in a few quick and easy steps. In this session, you will learn exactly how to set up, organize and optimize your profile so it can begin working the right way for you right now. Your profile is the foundation for creating a successful Facebook page, but most companies set up their profiles all wrong. Conduct in-depth research on rival companies, competition or new opportunities.When you know what to look for, you can quickly and easily use Facebook as your own “brand monitoring system.” Facebook puts you on the frontlines of your brand. Monitor your brand image and get valuable analytics.When you learn how to use Facebook the right way, it gives you a powerful tool to create enthusiastic brand advocates who spread the word about you and your business. Increase customer advocacy, word of mouth marketing and overall loyalty.Dramatically expand your reach as you grow your network with quality and quantity contacts, friends and Likes.When done correctly, your optimized Facebook page will boost your search engine ranking, and offer you increased linkbacks, enhanced social bookmarking, and all the benefits of SEO done right. Improve your search engine optimization.A majority said that their Facebook page actually generates more traffic than their own website. A recent survey showed that most of today’s businesses report a majority of their traffic comes from Facebook. One of Facebook’s biggest benefits is increased traffic. With nearly a billion users logging on every day, Facebook gives you an unmatched opportunity to reach your demographic … when you learn how to make the most of your business pages, ads, groups and more.
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